ShopStange: Lepoint, Stange, & Revolution
ShopStange is a series of three family-run clothing stores located on the island of Sylt, Germany and owned by the Stange family. The shops Lepoint, Stange, and Revolution were opened in 1986, 1996, and 2012, respectively. The family holds pride in the personable shopping experience and quality products that they can offer to the visitors at any of their three stores. The Stange family approached Studio 165+ seeking an identity for each of the three stores that reflected the values of the family and their businesses.
The identities for Lepoint, Stange, and Revolution were carefully designed to feature the characteristics that represent each of the stores. The Lepoint identity draws on the fact that it was the first store opened by the family, with the “1” incorporated into the “e” in Lepoint. The Stange identity emphasizes the wooden architectural elements and rustic nature of the store, while once again using the bars of the “e” to indicate that it was the second store opened. The identity for Revolution was inspired by the type of clothing sold and references grunge culture while still having a professional appearance.
TEAM LEADERS: Anna Weddle & Lauren Butler
DESIGNERS: Leah Callahan, Anna Oakes, Ashley Bahney, Kami Barnes, Trevor Barnes, Lauren Butler, Emily Lipps, Sylvia Marbach, Miriam Ramirez, Kendra Schemmel, Alexandria Southern, Kate Tomczak, Johna Walls
Shop Stange Logos: LEPOINT, STANGE
We want to emphasize the island, Sylt, and Lepoint being the reason to visit Sylt. We chose handwritten typography to communicate the quality of your customer service and quality of the products.
Brand Identity: LEPOINT
Alternate Lockups: LEPOINT
This identity design is inspired by the wooden beams found in the interior of Stange. We chose to reference these architectural elements because they reflect the rustic atmosphere and the nature of the clothing that is sold.
Brand Identity: STANGE
Alternate Lockups: STANGE
The typography references the type of clothing sold at Revolution. While the skull is a reference to grunge culture, it is kept clean to attract upscale, professional clientele who are looking to let loose and have fun.