Funcie

Branding

Funcie is a personal project I developed based on the tongue-in-cheek name locals have for my college town: Muncie, Indiana. “Funcie” playfully jabs Muncie for being a quiet town without much to do or stands for “F*** Muncie” depending on who you ask. I designed a warm, retro logo for Funcie and applied it to t-shirts, patches, and other merchandise which I sold through a local concert venue. The logo was also approved by Snapchat and is a geofilter for Muncie, Indiana.

 

 
 

Brand Identity

 

Development

 

Funcie Geofilter

 

Funcie Merchandise

T-shirts and patches were made using the logo and sold by Be Here Now, a Muncie concert venue.