China Express Food Truck

Branding & Illustration

China Express is a small restaurant in Muncie, Indiana. I designed them a food truck, a new identity design, and new to go boxes to coordinate with the updated logo design. The new logo is inspired by a lotus flower, a popular symbol in chinese culture. It is a pure white flower that grows out of mud, just as China Express produces good food out of a tiny, unassuming storefront. The boxes are designed like the traditionally shaped Chinese takeout boxes with wire handles, but they are branded to fit the new China Express identity. The design uses stickers to cheaply seal and brand the restaurant takeout boxes. 

 
 
 

Brand Identity

 Identity

Identity

 

Development

 High Fidelity Development Process

High Fidelity Development Process

 Pattern Sketches

Pattern Sketches

 Food Truck Sketches

Food Truck Sketches

 
 

Food Truck

 

Takeout Containers

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